This 30,508 sf dealership renovation creates an improved branding approach, and works to enhance not only the customer experience, but also efficiency and workflow. WTW Architects collaborated with Jim Shorkey Auto Group key personnel at the onset of preliminary design to ensure that key concepts of efficiency and transparency were reflected in the building program.
While the showroom space is aesthetically divided to represent two distinct brands, the layout maintains strong visual connectivity between the spaces and allows staff to efficiently interact with customers.
Two lounges equipped with a tech bar, café, and improved amenities offer enhanced comfort and convenience to customers. Additionally, EV charging stations are strategically located to support CDJR’s ongoing conversion to hybrid and electric vehicles.